Philippines

Alpha courses depend on personal invitations – friends inviting friends.

The role of advertising and PR is to raise awareness, creating a climate in which it’s easier to invite someone and to accept an invitation.

Both New Zealand and the United Kingdom have involved advertising as part of The Alpha Initiative.

	An easy way to promote your course is through this website. There were 289,580 visits to The Alpha Course websites in 2001. In 2002 this rose to 363,485. You can do this by registering your course